The
Product Loop

The meta-framework for other product frameworks that's rooted in speed and customer need.

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The pains of building product

Getting and summarizing inputs is time consuming. Planning is challenging, multi-disciplinary and short-lived. Keeping track is hard. Tools and processes have holes and yet are bloated. ROI is a crapshoot.There are a million frameworks that try to help with these pains. But no way to unite and navigate between them, unless you have 1,000 years of experience and unsuccessfully tried for 999 of them.

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A million frameworks

Product management has frameworks like a Coke has calories. They're all right and valuable. What do we do with them all?The Product Loop unifies frameworks, letting you choose your own methodology for prioritization or planning, while enforcing the core principles of product:
- consistent, incremental iteration
- rooted in customer insights
- solve customer needs, in the least-resistance way

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Learn more about the Product Loop

Leave your email and we'll send you the Product Loop as a short set of slides. Get ready for some deep thought.

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Thanks - we're excited to have you onboard our product train.